Director & Chief Executive Officer
DharamVeer Gurdasani
MBA – Marketing & Finance
Leadership Team
Leadership Team That Built Ethylene
Vision. Perseverance. Enterprise. Ethylene's story is ultimately a story about people united by the belief that enduring enterprises are built through conviction, technology, discipline and long-term thinking.
01 / DIRECTORS
Strategic leadership for the AI era
Ethylene's leadership brings together commercial discipline, technology education, entrepreneurial experience and a global view of opportunity.
Director | Technology, AI & Digital Strategy
Ravi Soneja
B.Tech – Software Engineering
Director & Chief Executive Officer
DharamVeer Gurdasani
MBA – Marketing & Finance
DharamVeer Gurdasani is the Director & Chief Executive Officer of Ethylene, providing strategic and executive leadership as the company expands its capabilities, markets and international presence.
With an MBA specialising in Marketing and Finance, DharamVeer brings together two disciplines fundamental to building and scaling successful businesses: understanding markets and customers, and maintaining the financial discipline required to convert opportunity into sustainable growth.
As CEO, he is responsible for translating Ethylene's long-term vision into business strategy and execution. His leadership encompasses corporate strategy, business development, financial planning, market expansion, strategic partnerships and the identification of new opportunities across domestic and international markets.
Building a Scalable Business
DharamVeer's approach combines entrepreneurial thinking with structured commercial and financial decision-making.
His background in marketing enables him to evaluate changing customer requirements, competitive landscapes and emerging market opportunities, while his financial expertise brings a strong focus on capital allocation, commercial viability, profitability and sustainable long-term value creation.
At Ethylene, he has been instrumental in developing a business philosophy centred on growth, adaptability, technology and international scale.
Rather than viewing growth purely in terms of size, DharamVeer's strategy is focused on building an organisation capable of continuously evolving: entering new markets, developing new capabilities and adapting rapidly to changes in technology and the global business environment.
Leading Ethylene into the AI Economy
As Artificial Intelligence begins to reshape industries and business models around the world, DharamVeer is leading Ethylene's strategic response to this transformation.
Working closely with the company's technology leadership, his focus is on combining commercial strategy with AI and digital capabilities to identify new markets, improve operational intelligence, accelerate decision-making and create scalable business opportunities.
Under his leadership, Ethylene is positioning AI as more than a technology initiative. It is becoming an integral part of the company's broader growth strategy.
The objective is to combine Ethylene's commercial experience, technology capabilities and entrepreneurial culture with AI, intelligent automation and data-driven decision-making to build businesses capable of operating efficiently across international markets.
A Global Vision for Ethylene
DharamVeer's next phase of leadership is focused firmly on international growth.
He is driving Ethylene towards deeper participation in global markets through strategic partnerships, technology-led expansion, new business opportunities and investments that strengthen the company's international footprint.
His vision is to develop Ethylene into a globally connected, technology-driven and AI-enabled enterprise: one that can identify opportunities early, deploy capital intelligently and scale successful business models across markets.
As CEO, DharamVeer continues to lead this transformation by bringing together strategy, finance, marketing, technology and execution around a single objective: building the next generation of Ethylene.
His philosophy is simple: anticipate change, invest intelligently, embrace technology and build for the world.
Director | Technology, AI & Digital Strategy
Ravi Soneja
B.Tech – Software Engineering
Ravi Soneja is a Director at Ethylene with a strong academic and professional foundation in software engineering, technology and digital transformation.
Originally from Kanpur, India, Ravi comes from an entrepreneurial family with a longstanding background in business. Growing up in a business environment gave him early exposure to enterprise, commercial decision-making and the perseverance required to build and sustain successful ventures.
With a B.Tech in Software Engineering, Ravi has brought a technology-first mindset to Ethylene's growth journey. His understanding of software architecture, data-driven systems, automation and emerging technologies has helped the company develop scalable processes and build a stronger digital foundation as it has grown.
Over the years, Ravi has played an important role in integrating technology into Ethylene's business strategy, using digital systems to improve operational efficiency, strengthen decision-making, enhance connectivity and create an organisation capable of scaling beyond traditional geographical boundaries.
Building Ethylene for the AI Era
As Artificial Intelligence rapidly transforms industries worldwide, Ravi is helping lead Ethylene into its next phase of growth.
His focus is increasingly centred on identifying how AI, machine learning, intelligent automation and data analytics can be embedded across the organisation to create smarter processes, faster decision-making and new technology-enabled business opportunities.
Under his technology leadership, Ethylene is exploring AI not simply as an efficiency tool, but as a strategic platform for growth: combining human expertise, proprietary business knowledge, data and intelligent systems to build a more agile and globally competitive organisation.
Ravi's technology strategy focuses on developing scalable digital infrastructure, automating complex workflows, extracting greater intelligence from data and deploying AI-driven solutions that can support Ethylene's businesses across multiple markets.
Taking Ethylene Global
Ravi is now focused on leveraging the global AI boom to accelerate Ethylene's international ambitions.
As AI increasingly removes traditional barriers of geography, scale and access to information, he sees an opportunity to transform Ethylene from a technology-enabled enterprise into an AI-powered international business platform.
His vision is to combine Ethylene's entrepreneurial capabilities with next-generation technology, creating intelligent, scalable and globally connected businesses capable of competing in a rapidly changing international marketplace.
For Ravi, the next chapter of Ethylene is about more than adopting new technology. It is about using AI to rethink how businesses operate, how opportunities are identified and how companies can scale internationally.
Technology helped build Ethylene. AI will help define its next generation.
02 / TEAM PHILOSOPHY
One Team. One Vision.
Different disciplines bring different perspectives, but Ethylene's leadership is connected by one common objective: to build an institution capable of creating enduring value across businesses, markets and generations.
Built Through Perseverance
Ethylene's leadership has built the organisation with an entrepreneurial mindset and a willingness to do the hard work required to transform ambition into execution.
Building Today. Thinking About Tomorrow.
AI, intelligent automation, advanced analytics and digital ecosystems are changing how companies operate, compete and scale. Ethylene sees this transformation as an extraordinary opportunity.
From Ambition to Global Enterprise
The next chapter is global: connecting capital, technology, talent, ideas and opportunities across borders while retaining entrepreneurial agility.
03 / LEADERSHIP PRINCIPLES
The Ethylene Leadership Philosophy
Think beyond today
Anticipate where industries and markets are heading.
Build with conviction
Great businesses require patience, courage and the willingness to pursue a long-term vision.
Never stop evolving
What created yesterday's success will not automatically create tomorrow's.
Embrace technology
Innovation and AI are tools for continuously building better businesses.
Persevere
Challenges are inevitable. The determination to overcome them defines enduring enterprises.
Think globally
Ideas, technology, capital and opportunity no longer recognise traditional borders.
OUR VISION
To build Ethylene into a globally respected, technology-driven enterprise.
Ethylene aims to combine entrepreneurial ambition, intelligent capital, human ingenuity and Artificial Intelligence to create enduring value across generations.
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